Sales Brochure
REACH UP TO 8000 DECISION MAKERS AT THIS MOST IMPORTANT 5 DAY TURF INDUSTRY EVENT OF THE YEAR
Harrogate Week, now in it’s 24th year, is the turf industry event of the year. Up to 8000 major decision makers gather to view new product launches, attend education programmes and network with existing and new colleagues in the industry.
Should you exhibit at Harrogate Week?
If your target market is professionals in the turf care industry then this is the exhibition for your company.
Harrogate is the main event for all turf management needs. Our testimonials, from some of the most well respected professionals in the industry, will give you a good indication of how important this event has become.
Of our 8000 attendees around 400 are international and 30% of visitors each year are new to the event.
Harrogate Week gives you an ideal platform to personally showcase your company, launch a new product and meet many of your existing and potential clients.
Editors from the industry press attend and this provides you with an opportunity to discuss your company and its products for even wider editorial coverage
NEW for this year, Harrogate Week will be providing a stadium for many exciting live presentations to visitors
Take advantage of:
- Meeting existing and new customers
- Network with opinion formers and decision makers
- Launch and sell products and services to even wider sectors at one show
- Maximise on sales, marketing and PR opportunities
- Raise brand awareness and build brand loyalty
- Optimise on some quality time for business meetings in relaxed designated areas and receptions
- Book a press slot to gain wider publicity and get in touch with the most influential journalists in the industry
- Take part in presentations
Education
Harrogate Week is the main venue for the world renowned Continue to Learn education programme. The education programmes are designed specifically for greenkeepers and groundsmen, either new to the industry or old faces wishing to refresh and update their knowledge and skills.
There are over 50 educational events including:
- Specialist topics providing career specific, professionally delivered education
- Generic topics covering general management and administration
- Seminars highlighting hot topics from all relevant sectors
Examples of some of the Education Programmes:
“Irrigation: planning installation and water management.”
“Turf nutrition: getting the balance right”
“Introducing Velvet Bents to your course”
“Managing a changing financial climate”
Networking
As well as all of this key information being processed and business agreements made, the halls are vibrant with enthusiastic chat from industry professionals meeting and greeting old and new contacts.
Turf managers attend Harrogate Week to meet fellow professionals and to exchange views and ideas. Hot topics are debated throughout the day and continue into the wee small hours in the many local bars, hotels and restaurants. Everywhere in Harrogate the talk is turf. Everywhere you go you will see you clients. New relationships are formed. Old ones are developed and cemented. Friendships grow.
Other Key Highlights
- Award Ceremonies
- Seminars
- Media Centre
- Press Conferences
- Social Night
- Internet Café
- Careers Clinic
- Job Shop
- Exhibitors Lounge
- Park and Ride Scheme
Marketing Opportunities
How we can help you promote your company’s products and services before, during and after the event.
- Sponsoring key area or events
- Presenting a seminar on a current topic
- Regular update in the monthly Ezine
- Web site advertising or sponsorship
- Web links
- Promotion / Advertising in Greenkeeper International magazine in the run up to the event
- Promotion / Advertising in the Greenkeeper International magazine Harrogate Week Preview
- Promotion / Advertising in the Harrogate Week Show Guide given to all visitors
- Free use of media centre facilities and distribution of your press packs
- Networking events
Attend Harrogate Week 2011, the turf industry event of the year and you are sure to attract up to 8000 industry professionals to your company’s products and services. For further information or to book a stand then please call Sue McDonough on 01347 833800 or email sue@bigga.co.uk
