Statistics & Quotes

Statistics & Quotes

The BIGGA Turf Management Exhibition (BTME) has been established 24 years and is an essential feature in the diary of many thousands of people who value the opportunity to meet suppliers and source products, network with their peers and take advantage of the extensive Continue to Learn educational programme.


Harrogate Week 2011 proved to be a huge success with the actual number of visits slightly up on the previous year. The number of qualified buyers remained consistently high with exhibitors reporting a very upbeat show during which a great deal of business was done.

International Visitors

BTME & ClubHouse has become a truly international event with visitors from 25
overseas countries, including:

  • Australia 1
  • Austria 5
  • Belgium 1
  • Bulgaria 1
  • Denmark 14
  • Finland 1
  • France 6
  • Egypt 3
  • Finland 16
  • France 11
  • Germany 16
  • Greece 1
  • Iceland 1
  • Ireland (Rep) 53
  • Italy 9
  • Japan 2
  • Madera 1
  • The Netherlands 16
  • Nigeria 3
  • Norway 9
  • Portugal 2
  • Slovenia 4
  • Spain 5
  • Sweden 13
  • Switzerland 2
  • Turkey 1
  • United Arab Emirates 1
  • United States of America 6

UK Attendance

  • East Anglia 155
  • East Midlands 342
  • London 30
  • North East 303
  • North West 583
  • Northern Ireland 12
  • Scotland 217
  • South East 551
  • South West 125
  • Wales 71
  • West Midlands 201
  • Yorkshire 837

Visitor Numbers for 2011

  • Bowling 154
  • Cemetery / Crematorium 14
  • Cricket 93
  • Croquet 3
  • Football 173
  • Golf 1824
  • Hockey 4
  • Local Authority 169
  • Park 57
  • Polo 6
  • Private Estate 164
  • Racecourse 15
  • Rugby 27
  • Sports Club 53
  • Tennis 2
  • Theme Park 5
  • Not Answered 343

Total Visits

Two shows, three days, with 4061 buyers and 120 exhibitors, taking place every
year. BTME & ClubHouse’s strong brand attracts buyers from all over the UK and
overseas, providing a platform to build relationships between exhibitors and
visitors.
A total of 4061 individuals made 6019 visits to the exhibition.

Day 1 2256
Day 2 2728
Day 3 1035
Total 6019

One-day visitors 2662
Two-day visitors   875
Three-day visitors 524
Total 4061

Buying Power

Potential purchasers appreciate the importance of the exhibition despite difficult
trading conditions. Visitors to BTME & ClubHouse are there to do business and
have substantial spending power.

Annual Budget - % Spending Power of Visitors

  • Up to £50k - 28.72%
  • Between £51k and £100k - 12.78%
  • Between £101 and £150k - 7.24%
  • Between £151k and £250k - 5.70%
  • Over £250k - 15.07%
  • Not Answered - 30.49%

Visitor Profile - Job Function

  • Architect 25
  • Club Professional 22
  • Club Official 30
  • Course Owner 40
  • Estate Manager 62
  • Finance / Company Director 143
  • Gardener 77
  • Greenkeeper 768
  • Groundsman 179
  • Head Greenkeeper / Course Manager 393
  • Head Groundsman 73
  • Horticulturist / Landscaper 79
  • Machinery Manufacturer / Dealer 163
  • Mechanic 7
  • Media Employee 50
  • Park Keeper 447
  • Procurement / Buyer 8
  • Sales Rep / Manager 7
  • Student / Education 21
  • Other 520

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